Park Plaza Welcomes Exciting New Retailers, Expansions This Spring

MINISO, New Square Open First Arkansas Locations at Park Plaza 

 

LITTLE ROCK, Ark. (March 19, 2025) – Park Plaza, Little Rock’s premier shopping and retail destination, announces the opening of three new retailers this spring, MINISO, K. Evryn Skincare, and New Square, and the expansion of a fourth retailer, Touchtel Wireless.  

 

Global lifestyle retailer MINISO will host a grand opening event on March 29th with special discounts for the first 50 customers and 10% off all weekend long. Beauty brand K. Evryn Skincare opened on March 14. Fashion-forward apparel brand New Square opened on March 6. Smartphone sales and repair destination Touchtel Wireless has relocated to an expanded storefront, which opened earlier this month. These exciting additions bring fresh shopping experiences and expanded offerings at Park Plaza.  

 

“We are thrilled to welcome these exciting new retailers to Park Plaza, including MINISO and New Square, which are opening their first Arkansas locations,” Second Horizon Capital Co-Founder and Managing Partner Howard Levine said. “With this collection of new stores – and more to come – we look forward to broadening Park Plaza’s retail offerings and serving our customers as we continue investing in the property and our community.” 

With a global fanbase, MINISO offers a variety of products, from collectibles, toys, and plush to beauty and skincare essentials, accessories, electronics, and everyday household items. MINISO innovates through co-branding partnerships with iconic license holders like Sanrio, Disney, Minions, Harry Potter, Chiikawa, Care Bears, Peanuts, Barbie, We Bare Bears, Pixar, and more, contributing to its widespread appeal. 

1. Evryn Skincare is a locally owned business specializing in natural beauty products. It offers luxurious facial lines beautifully crafted in small batches with formulations for men and women of all skin types. The brand is cruelty-free and uses vegan and organically sourced ingredients. It also offers other all-natural beauty products, including vitamin-enriched body lotions, body scrubs, lip careproductsand more. 

New Square offers stylish apparel for women and men, redefining fashion with a fresh take on style and functionality. Committed to helping customers look and feel their best, New Square offers the latest trends without compromising quality. The brand’s modern designs are built to withstand daily wear, ensuring durability and style.  

A trusted name in mobile solutions, Touchtel Wireless has been serving Park Plaza shoppers for more than a decade. Its storefront expansion offers a broader selection of smartphones, accessories, and expert repair services. The move has allowed the company to continue providing top-tier mobile solutions with enhanced convenience and service. 

In addition, the arrival of the previously announced gourmet burger and craft beer restaurant Mr Brews Taphouse is expected in April, bringing the first taphouse and grill offering to Little Rock’s Midtown community. 

MINISO will be located on Level 2 next to Bath & Body Works. K. Evryn Skincare is located on Level 3 next to Zumiez. New Square is located on Level 3 next to Sunglass Hut. Touchtel Wireless is located on Level 3 next to Claire’s. To learn more about these retailers or Park Plaza, visit parkplazamall.com.  

 

About Park Plaza 

Park Plaza is Little Rock’s premier retail and shopping destination in the heart of Little Rock. The center hosts more than 60 retailers with offerings including men’s and women’s apparel, accessories, jewelry, specialty goods, home furnishings, dining and personal care and services. Park Plaza is also the exclusive location for Dillard’s flagship store. Park Plaza is owned by Second Horizon Capital, with leasing and management services provided by JLL. To learn more about Park Plaza, visit them on Facebook at Shop Park Plaza, on Instagram at Park Plaza Mall, or online at www.parkplazamall.com. 

 

About Second Horizon Capital  

Second Horizon Capital is an impact investment firm that partners with communities to transform large-scale, underinvested commercial properties into vibrant destinations and local economic engines. The firm honors its role by investing in, supporting, and stewarding each community that it joins. Second Horizon Capital focuses on bringing community stakeholders, including municipalities, business owners, community groups, tenants, and end-users to the forefront in reinvigorating community hubs. By driving long-term value enhancement, seeking more equitable outcomes, and partnering with local stakeholders, Second Horizon Capital works to enhance its communities, as well as the properties themselves. Additional information on Second Horizon Capital can be found on the company’s website at www.secondhorizon.com. 

 

About MINISO 

MINISO, a global retailer with over 280 stores across the United States and over 7,000 locations globally, offers an extensive range of products. From collectibles, toys, and plush to beauty and skincare essentials, accessories, electronics, and everyday household items, MINISO provides a shopping experience that appeals to all demographics. MINISO’s collaborations with iconic names like Sanrio, Disney, Minions, Harry Potter, Chiikawa, Care Bears, Peanuts, Barbie, We Bare Bears, Pixar, and many more contribute to its widespread appeal. For more information, please visit www.instagram.com/miniso.usa/.  

 

About JLL 

For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500 company with an annual revenue of $20.9 billion and operations in over 80 countries around the world, our more than 103,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.