Park Plaza Announces ‘Spring Break for Good’ Week, Celebrating Broadway’s ‘Wicked,’ Coming to Little Rock

Ticket Giveaway, Family Day, Museum of Discovery Make for Magical Lineup 

 

LITTLE ROCK, Ark. (March 12, 2026) — Park Plaza, Little Rock’s premier shopping and retail destination, in partnership with Celebrity Attractions and the Museum of Discovery, will host a week of themed events as part of its “Spring Break for Good” celebration, honoring the Broadway musical “Wicked,” coming to Robinson Center April 8-19. 

 

From hands-on family activities and community giving opportunities to an adults-only night out, Park Plaza is inviting guests to celebrate one of Broadway’s most “popular” productions with experiences inspired by the musical’s themes of friendship, empowerment, and service of good. 

 

“We are excited to help bring Broadway magic to Park Plaza,” said Howard Levine, Managing Partner and Co-Founder of Second Horizon Capital. “‘Wicked’ is a story about perspective, courage, and the impact we have on each other. Spring Break for Good will give families and friends the chance to come together, have fun, and make a positive difference in our community — all while celebrating a world-class production coming to Little Rock.” 

 

Throughout the week, Park Plaza visitors will have the opportunity to enter to win a family four-pack of tickets to the opening night of “Wicked” on April 8. Guests will also have opportunities to celebrate the Broadway phenomenon with events that include: 

 

Popular & Powerful: Family Fun Day 

1-3 p.m., Sunday, March 22 

 

Park Plaza will kick off the celebration with Popular & Powerful: Family Fun Day, a free event designed for families to defy gravity — in spirit. 

 

The event will feature: 

• Glinda-inspired bubble photo opportunity 

• Interactive activities with the Museum of Discovery 

• Free face painting 

 

The first 100 families will receive free swag bags filled with an assortment of surprises from Park Plaza retailers. These will be available on a first-come, first-serve basis while supplies last. 

  

For Good: Gown Give Back 

1-4 p.m., Sunday, March 22-Saturday, March 28 

 

Purple Chameleon Boutique will collect gently used prom and wedding dresses at Park Plaza throughout the week. Deserving students and brides in need can register to receive a dress along with a magical fitting experience. 

 

Wonderful Works: Community Impact Day 

11 a.m.-2 p.m., Saturday, March 28 

 

Wonderful Works: Community Impact Day will be a free community event focused on giving back and sustainability. Guests can participate in donation and recycling efforts alongside community partners, including: 

• Goodwill, collecting unwanted clothing and household items 

• eSCO Processing and Recycling, collecting electronics for responsible recycling 

• Purple Chameleon Boutique, collecting prom and wedding dress donations for deserving students and brides 

• Museum of Discovery, providing recycling activities and bubble crafts for children 

 

Wicked Adult Night at Mr Brews Taphouse 

6-7 p.m., Monday, March 30 

 

For those 21 and older, Park Plaza, in partnership with the Museum of Discovery, will host Wicked Adult Night at Mr Brews Taphouse. The evening will include: 

• Drink specials 

• Adult STEM activities with the Museum of Discovery 

• “Wicked”-inspired vibes and themed experiences 

 

Guests are encouraged to attend in their best “Wicked” attire for a spellbinding and spirited night. 

 

“‘Wicked’ has resonated with audiences for years because of its powerful themes of identity, friendship and making a difference,” said Deana McCormack, Marketing Director for Celebrity Attractions. “We love seeing the community embrace the spirit of the show in creative ways. Park Plaza’s Spring Break for Good events are a wonderful extension of the excitement building ahead of opening night on April 8.” 

 

For more information on Park Plaza or additional events, visit parkplazamall.com. To learn more about “Wicked” or to purchase tickets, visit celebrityattractions.com. 

 

About Park Plaza 

Park Plaza is Little Rock’s premier retail and shopping destination in the heart of Little Rock. The center hosts more than 60 retailers with offerings including men’s and women’s apparel, accessories, jewelry, specialty goods, home furnishings, dining and personal care and services. Park Plaza is also the exclusive location for Dillard’s flagship store. Park Plaza is owned by Second Horizon Capital, with leasing and management services provided by JLL. To learn more about Park Plaza, visit them on Facebook at Shop Park Plaza, on Instagram at Park Plaza Mall, or online at www.parkplazamall.com. 

 

About Museum of Discovery 

Founded in 1927, Museum of Discovery is one of the state’s oldest museums. Its mission is to ignite and fuel a passion for science, technology, engineering, arts and math through dynamic, interactive experiences. To learn more, visit museumofdiscovery.org. 

 

About Second Horizon Capital  

Second Horizon Capital is an impact investment firm that partners with communities to transform large-scale, underinvested commercial properties into vibrant destinations and local economic engines. The firm honors its role by investing in, supporting, and stewarding each community that it joins. Second Horizon Capital focuses on bringing community stakeholders, including municipalities, business owners, community groups, tenants, and end-users to the forefront in reinvigorating community hubs. By driving long-term value enhancement, seeking more equitable outcomes, and partnering with local stakeholders, Second Horizon Capital works to enhance its communities, as well as the properties themselves. Additional information on Second Horizon Capital can be found on the company’s website at www.secondhorizon.com. 

 

About JLL 

For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $23.4 billion and operations in over 80 countries around the world, our more than 113,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.