Denim Days are here
How It WorksSustainabilityDENIM DEALS

DENIM DAYS:
Recycle for a chance to win!

Style, meet sustainability. This season, Park Plaza is collecting your gently used, worn-out and outdated denim to be donated to Women & Children First.

WIN A CUSTOM UPCYCLED DENIM CREATION

When you turn in your denim, scan the QR code on the box or nearby sign to enter for a chance to win a custom creation from denim upcycling brand, American Butt Clothing & a $50 H&M gift card!

 

HOW IT WORKS

+   Bring in your gently used, worn-out or outdated denim

+ Place it in the Denim Days donation box located at H&M, Buckle, Altar’d State, Eddie Bauer, Level 1 – Food Court, Level 2 South, Level 2 East, Level 3 Center & Level 3 West

+   We’ll take it from there!

WIN A CUSTOM UPCYCLED DENIM CREATION

When you turn in your denim, scan the QR code on the box or nearby sign to enter for a chance to win a custom creation from denim upcycling brand, American Butt Clothing!

Originally from Sapporo, Japan, Tomoko Cummings is the owner and artist behind denim upcycling brand, American Butt Clothing.  A self-taught designer, she started American Butt Clothing at a booth at the Brooklyn Flea Market. Over time, she learned that upcycling denim fulfilled another passion of hers: sustainability. By sourcing materials secondhand, Tomoko is doing her part to lessen fashion’s impact on the environment.

Check out her work on Instagram: @americanbuttclothing

 

TRENDING DENIM

Looking for inspo for your next denim purchase? Check out our Trending Now page for this season’s top styles!

DENIM & SUSTAINABILITY

Did you know the denim production process has a big impact on the environment? By following these tips, you can make your denim last longer and increase the sustainability of your next denim purchase!

+   Wash less. You don’t need to wash your jeans every time you wear them—really! This will add YEARS to your denim.

+   Wash inside-out in cold water. This will help preserve the dyes and finishing techniques you love about your favorite pair.

+   Avoid the dryer. The heat can break down denim fibers faster. Instead, let your jeans air dry after washing.

+   Repair before you replace! Bring your well-worn blues to a tailor or follow some of our upcycling hacks from American Butt Clothing before you toss them aside.

+   Recycle! By turning in your denim at Park Plaza this season, we can extend the life of discarded denim.

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